Sales

Location: Crawley, West Sussex – office based, with travel to client meetings, pitches, networking events and project sites
Salary: £35,000–£50,000 + commission based on sales targets being met
Hours: Full-time, Monday to Friday

The Role

We’re looking for a commercially driven, proactive individual to join our clients team and take ownership of developing new business within the AV hire, live events and production sectors.

This is first and foremost a sales and new business role. You’ll be responsible for generating your own leads, building a strong pipeline, developing client relationships, preparing quotations and proposals, pitching for work and ultimately closing deals.

Your primary focus will be generating new revenue and growing the client base. You’ll own the full sales cycle, from initial prospecting and cold outreach through to understanding a client’s requirements, preparing a commercially sound proposal, negotiating terms and converting the opportunity into a successful project.

Working closely with our technical and operations teams, you’ll ensure what we sell can be delivered successfully while building strong, long-term relationships with clients.

The role is target-driven, with a monthly new business target that builds over your first few months as you get up to speed, develop your network and establish your pipeline.

Key Responsibilities

• Generate your own leads and proactively build a strong pipeline of new business

• Prospect for potential clients through cold outreach, networking, referrals and other business development activity

• Identify and develop opportunities within the AV hire, live events, production and related sectors

• Build strong relationships with prospective and new clients

• Understand client requirements and recommend appropriate company services and solutions

• Prepare quotations, proposals and pitches for prospective clients

• Present and pitch solutions confidently to clients and key decision-makers

• Own the full sales cycle from first contact through to negotiation and close

• Achieve agreed monthly new business and revenue targets

• Negotiate commercial terms and close deals to agreed margins

• Work closely with technical and operations teams to ensure proposed solutions are practical and deliverable

• Develop new accounts into strong, long-term client relationships

• Maintain accurate CRM records, pipeline information, sales activity and forecasts

• Manage multiple opportunities at different stages of the sales cycle

• Represent our client at networking events, industry events and within the wider market

• Identify market opportunities and contribute ideas for continued business growth

About You

We’re looking for someone who is commercially minded, confident with clients and motivated by winning new business.

Ideally, you’ll have:

• A proven track record in new business sales, business development or account management, ideally within a B2B environment

• Experience within AV hire, live events, production or a related industry is highly desirable

• A good understanding of professional audio-visual technology and event delivery

• Confidence in prospecting, cold outreach and generating your own leads

• Strong quoting, pitching, negotiating and closing skills

• A proven ability to build and maintain strong client relationships

• Strong commercial awareness and an understanding of margins

• A target-driven and resilient approach, with the motivation to achieve and exceed sales goals

• Excellent communication, presentation and organisational skills

• The ability to manage multiple opportunities and priorities simultaneously

• A proactive, self-motivated approach with strong problem-solving skills

• Experience using Current, or similar rental management/CRM software, would be advantageous

• A full UK driving licence and willingness to travel to client meetings, pitches and events

This Role Could Particularly Suit

This opportunity could be a great next step for:

• AV Hire Desk Coordinators or Event Coordinators looking to move into a more commercially focused sales role

• AV or Events Account Managers looking for greater responsibility for new business

• Business Development Managers with experience in events, AV or production

• Production Coordinators with strong commercial and client-facing experience

• Senior AV Technicians who understand the industry and want to transition into a sales and business development role

• Experienced B2B sales professionals with a genuine interest in the AV and live events industry

What We Offer

• A competitive £35,000–£50,000 base salary plus commission, rewarding strong sales performance

• The autonomy to develop your own pipeline, relationships and approach to winning new business

• The opportunity to work across a varied range of AV hire and live event projects

• A friendly, collaborative team environment

• Close support from experienced technical and operations teams

• The opportunity to build long-term client relationships and play a direct role in growing the business

• Real scope to develop and grow

If you’re commercially driven, confident in front of clients and enjoy turning opportunities into long-term business, we’d like to hear from you.